PetSmart has been the topic of discussion.
The basic discussion is one that posits that “Accurate Information” should be provided, species by species, on Point-Of-Purchase Signs. Inaccurate information leads to poor husbandry of fish. Misinformation creates improper stocking of tanks. Stunting, disease, death, and shortened life spans are all a direct result of misleading and false consumer advertising.
A couple of letters have been posted detailing the information on just a few of the species. The few examples are indicative of the problems on the vast majority of the in-store signs.
People have wondered if we have yet to receive a response. The answer has been a consistent “not yet”. And, when the reply comes it is expected to a non-responsive deflection of the issue. Basically a “we will look into it” answer.
A reply did arrive. It lived up to the expectation. It was the perfunctory show of concern with the simple statement “…your concerns…have been brought to the attention of our Management Team. They periodically review our signage…and will make changes as appropriate on the next review”.
A Product Care Specialist sent the response. The letters were addressed to several senior level managers. PetSmart finds it more convenient to let low-level employees speak in answer to correspondence to corporate officers. It makes one wonder just what will be “changes as appropriate”.
We need your help. It is the request, once again, to send letters to PetSmart calling for an immediate review and revision of signage. Fishkeepers cannot permit PetSmart to decide when to correct a problem. We deserve honest advertising and technical information. We do not deserve to be routinely misled until they find it convenient to change their business practice. Unknowing hobbyists do not deserve to be deceived until PetSmart finds it fits their budget to make a change.
Responsible fish care starts at the store. Right now it starts with misinformation that only leads to irresponsible and inadequate care. You can make a difference. You can help create a change. Send letters to PetSmart voicing your displeasure.
www.noclownsinacube.net is now on-line (at least partially). We finalized a few of the pages and created a temporary welcome page in order to more fully discuss the reasoning behind the campaign, to share the full text of the response from PetSmart (not a whole lot there), display letters that have been sent, and provide a couple of sample formats if you do not have time to draft your own.
If you don’t make it to the site we ask you to include a couple of things in every letter. First a topic line that reads RE: POP Signage – Accuracy in Information. And, if possible copy our avatar and place it in the upper right corner of the letter. Those two simple steps will help PetSmart understand that fishkeepers are beginning to speak with a unified voice demanding a change and we won’t be easily deflected with the perfunctory PR Reply.
Follow the only active links at
www.noclownsinacube.net. Names of PetSmart Senior Management, as well as address info can be found there. As the next couple of week’s progress the site will change—but we will strive to make it a quick, easy, and enlightening resource.
Thanks,
Sully