Well I never did get to speak with him on the phone because he was never at his desk, but a pleasant, if pointed E-mail (Emma has a copy) netted this extremely rapid reply:
Dear Martin and Emma,
Sorry about the use of said photograph.
I, being a fish enthusiast, got caught up in the excitement of having a new item and just wanted to share it with our customers so they too could could see how neat it was. No ill intent was intended.
Have a happy holiday,
Aaron Goulborn
General Manager
Followed immedeately by this, sent to customers and Cc'd to me:
Hello everyone,
I recently sent out a picture of a new item, the Sumo Loach, that I found on the internet. The person in charge of the web-site has contacted me on behalf of the photographer to complain about my unauthorized usage of said photo, which is a fair point.
I just wanted to take a moment of your time to apologize for using the photo. I, like I'm sure many of you do, get excited about new things and just wanted to show you what a cool looking animal they were. I did not think that showing the picture to you would be a huge deal as it was not used in any publications and was within our small community, but I guess I was wrong, it has upset those people previously mentioned, for which I again apologize. Please delete it from your e-mail.
Have a great Christmas Season,
Aaron Goulborn
General Manager
It's kosher too, because I have verification from my original source. I call that a very reasonable and responsible reply to the problem, unlike some of the other copyright infringers who steadfastly ignore requests to remove copyright material from their commercial website.
Yes
YOU Aquatics Warehouse:
http://www.aquatics-warehouse.co.uk/acatalog/info.html
They took the trouble to add the Seasonal Title, but
still didn't have the decency to remove the LOL trademark.
Martin.